The Importance Of Financial Analysis - 1671 Words

For our best case projections, we used a scenario where both treatment center and professional memberships increased by 25% and ad sales increased by 50% over the five year period. This resulted in an initial increase of 69% to net income and 32% to net cash flow in the 4th Quarter of 2017. Over the five year period, the best case scenario increased net income by 27% and net cash flow by 26%. A five year income of $1.1 million from our baseline scenario increased to $1.4 million in our best case. There are three true keys to success: relationship, unique visitors and conversions. Without these three, the site will have no value and lose the support it may initially generate. The relationships between the firm and marketing directors at†¦show more content†¦We believe that if we are able to provide positive lead flow to providers, they will be able to convert a few into clients. Treatment centers will make back their investment with us in one conversion. Individual practitio ners will make back their investment in one client who has two-three sessions. There are no external factors, other than more competition, that will impact our success. We will develop relationships through regular contact with our current network and referrals to others through them. Conference attendance will provide us with a venue to develop relationships in a face-to-face environment. This will be vital to build trust between our contacts and our digital product. We will also check in on a regular basis to ensure there have been no changes in information and to make sure they are checking their membership reports, which contain information on site effectiveness and lead development. Unique visitors will be developed through continuous search engine optimization and contact with support groups, doctors and dentists. The support groups have members searching for more advanced treatment and doctors and dentists are often the initial ones to diagnose an issue; however, they do not always know where to refer patients. All we can do is generate leads for the practitioners. We have no way to convert them to clients. In order to provide the easiest pathway from site visitor to practitioner lead, we mustShow MoreRelatedImportance of Financial Analysis692 Words   |  3 PagesFinancial analysis is an important aspect in maintaining a successful business. Analysis, when done properly allows a company to better pinpoint problem aspects of the business. The company can then take corrective action to alleviate or mitigate the problem aspects of the business. Aspects such as return on assets, return on equity, net income, and the quick ratio are all aspects needed to help the business function properly. Depending on the nature of the business, each metric will vary in itsRead MoreThe Importance Of Financial Analysis1000 Words   |  4 PagesThe financial analysis has been done and on the basis of NPV and IRR projections we accept the project because NPV is positive at 15% nominal rate of return and the IR R is 64% without Anna’s concerns and IRR is 51% with regard to her concerns. So, we accept the project because in both the situations, the project seems acceptable and profitable. Annual Net present value with IRR or not in sheet 1 is positive, which shows that it is a good idea to continue the project due to the net cash flows areRead MoreEvaluation Of Financial Position And Performance Of Uk Banking Sector1163 Words   |  5 PagesEvaluation of Financial Position and Performance of UK Banking Sector with Respect to Liquidity and Profitability Research Background: Several research studies have done not only about the importance of performance evaluation (financial and non financial) of banks but also for the impact of analysis to the economy and various stakeholder groups. 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Survey interview process is neededRead MoreThe Matching Concept of Smith Company667 Words   |  3 Pagesexpense $24,350 Insurance $1,400 Marketing $4,500 Property taxes $8,900 Rent $18,000 Salaries $67,500 Utilities $6,700 $131,350 N/P ($4,850) Workings C.O.G.S $234,000 Add back closing stock $45,500 $279,500 The Matching Concept: Its Importance The matching principle in the words of Nikolai, Bazley and Jones (2009) states that to determine the income of a company for an accounting period, the company computes the total expenses involved in obtaining the revenues of the period and relatesRead MoreFinancial Issues Affecting Kenyatta Market Women Entrepreneurs Of Nairobi962 Words   |  4 PagesFINANCIAL ISSUES AFFECTING KENYATTA MARKET WOMEN ENTREPRENEURS OF NAIROBI, KENYA 1. Introduction i. Background Information According to Creighton Yieke (2006), women in Kenya constitute a subordinate, disadvantaged and muted group who are routinely treated as inferior and who face coerced sex, harmful cultural practices, stigma and discrimination. Their inferior legal status in relation to marriage inheritance, guardianship, property ownership, places them in disadvantaged position economically